Evaluation Question 5 : How did you attract/address your audience?

Throughout our sequence we used lots of techniques in filming, editing, style and convention to attract and address our target audience. By creating a sequence built mainly around tension we managed to appeal to the thriller genre throughout. The fact that the sequence builds up twice is particularly effective. Although the head slam at around 1 minute 30 is a big event, it leaves a feeling of enigma as the sequence still continues afterwards. The audience would have expected that to be the climax when really it is only the beginning. This uses the enigma code. By creating a new feeling of tension after the assault the audience will become intrigued as to what more could happen, as they are led to believe the detective to be dead. The ending only creates more enigma as seeing as we never actually see who is holding the gun we do not technically know from an audience perspective who the gunman is. It could be the detective or a new character all together.

Shooting the scene at night time appeals to the audience as crime is often associated with night time. On our questionnaire many people's favourite film was "The Dark Knight" (Christopher Nolan, 2008) a film set almost all at night time. It gives a mysterious sense and helps with the build up of tension and enigma so we thought to address the audience in this way also. Also there is the point that in darkness not everything is visible. Although we chose not have anything jump out from the shadows, it is very common in Thriller so the audience could have been expecting some sort of surprise as the sequence continued.

By not using dialogue and keeping the scene very linear and seamless, we attracted the audience by making it simple. The audience would be able to easily watch the film without having to think too deeply into the plot or be distracted by dialogue. This allowed us to focus in on important clues which later in the film would be revealed. The music also helped as although it was in the background and not distracting from the plot, it built tension throughout, being eerie and atmospheric.

The location is very good for addressing our target audience. It is an ordinary middle class home with a small garden, that would look similar to most houses of the sort in London. The audience would be able to relate to familiar feelings areas and therefore relate more with the characters.