Evaluation Question 3 : What kind of media instituion might distribute your media product and why?

For our opening sequence we came up with the independent film company "Eyeless Productions". We decided that it would be a company for mainly thriller/horror films trying to reach a cult audience. We thought this would be suitable seeing as Film Noir is nowadays a very cult genre with rarely any true Film Noir being made and it being used more as an inspiration for cross genre productions. Were we trying to sell our film to a real film company it would be unlikely that we would try with someone like Paramount or Universal as they are very big mainstream companies who would be against the idea of a cult film, wanting rather to distribute hugely successful blockbusters.

As the film "Saw" (James Wan - 2004) was an independent film (which has gained a huge cult fanbase) and is a horror (similar in ways to the thriller genre) I thought it would be good to look at the distributers involved in its release (found here). I think a company like Twisted Pictures or Evolution Entertainment would be interested in our film, having led many other films from unknown to cult status and being small companies, suited to our needs.

If released as a full motion picture, our film with backing from a company like Twisted Pictures, could reash mainstream cinemas such as Cineworld and Odeon in Britain. Being a British film it would probably only be shown in British cinemas and if it was successful could achieve a world wide release.

To distribute our film, the company would probaly use an advert campaign. As our target audience is mainly 16-25 year old males, a good place to target them would be public transport, as most late teen males would be using it every day to travel to school/college/work.

As an opening sequence our film opening could be shown at independent film festivals such as Raindance festival. When we asked in our questionairre about what type of cinema would show our opening most responded with the option "The Phoenix", a local cinema which often hosts small film festivals and student film festivals. To broadcast our film we had a screening at school which we organised ourselves. We created an advert campaign in which we designed a poster, which we stuck up around school and also on a facebook group, which we invited people from our year to, to notify them about the screening and the details about it.

Also our film has now been put on youtube and can be viewed by anyone on the internet (Shown at the top of this blog). Were it a full length production, we would post a trailer on youtube to gain interest.